pour a little sugar on it

The Archies, of course, were the saccharine comic-book-creation-made-flesh of Bubblegum Svengali, Don Kirshner; the evil impresario who also played his hand so well in the cynical manufacure of The Monkees. Devised originally in late 1967, there was so much of a liberal sprinkling of sugar on this one that even Kellog’s were soon queuing up